THE FUTURE OF CAR RETAIL IN TIMES OF SOCIAL DISTANCING

30. avril 2020

THE FUTURE OF CAR RETAIL IN TIMES OF SOCIAL DISTANCING

In India, Autocar Professional asks the question: « What’s next for Retail Car Sales? »

The current dynamic of social distancing, remote working, and online shopping has a lot of people wondering how a post-pandemic, retail world will look.

This article focuses mainly on the necessary innovations that will likely take place for automotive manufacturers and retailers. Traditionally, car-buying began with online browsing, price comparisons, and ultimately culminated in face-to-face interactions; and test-drives.

Here, we look forward to a scenario where all (or most) of that will take place digitally. What does it mean for car manufacturers and dealerships? How can they be ready?

“For OEMs, it has always been about marketing and sales. Now, it’s going to be a combined effort of a lot of stakeholders, who would devise new means of marketing and retail to counter the change in consumer behaviour…”

We invite you to grab a coffee and enjoy this article featuring industry experts, including our Sales Director from India, with insightful commentary.

Upcoming: Stay tuned for more information on an upcoming Webinar focusing on the future of Automotive Retail.

By Bastian Graf-Schorm Transportation & Mobility Share: