TECHEXPERIENCE 2020

Value assessment on speed - Applying BVA in Marketing at ABB

March 25th 4.15 pm - 6 pm Deep Dive @ the Theatre

nelson_chris

NELSON Christopher

Based on the ABB case, this session will demonstrate the Value Assessment methodology in a Marketing context.
Learn how to develop opportunities and boost Platform sales. Marketing and Sales is an entry point for 3DEXPERIENCE sales.

Unsure how to involve Marketing and Sales stakeholders in your account? Or even worse, not making use of the potential in this domain at all?
Christopher will show you how to apply the value assessment to Marketing and Sales, build trust, and ultimately help your customer take full advantage of the transformative power of the 3DEXPERIENCE platform.

A day in the life of a Marketing Manager - 3DEXCITE demo

March 26th 2 pm - 3.45 pm Deep Dive @ the Theatre

thorsten_jansen

JANSEN Thorsten

rau_tim

RAU Tim

Join Thorsten for a representative end-to-end Marketing scenario; this session will familiarize participants with available support material. At the same time, participants will gain insights into essential Marketing and Sales value streams and business logic.

  • Familiarize with 3DEXCITE demo content
  • Understand basics of Marketing process
  • Know how to communicate the 3DEXPERIENCE values to the Marketing & Sales ecosystem of our customers.
  • Understand key topics and stakeholder characteristics to look out for
  • Learn about available material on 3DEXCITE

Finding it difficult to communicate what value 3DEXCITE offers to your customers?

Tim and Thorsten will present a compelling and easy to replicate demo that showcases the benefits of the 3DEXPERIENCE platform for Marketing and Sales.

Four Waves of Marketing Transformation

March 25th 2 pm - 3.45 pm Deep Dive @ the Theatre

thorsten_jansen

JANSEN Thorsten

Detailing how Marketing and Sales can be transformative for our customers, Thorsten will provide a tiered approach in this session. He’ll explain 3DEXCITE’s strategy and vision as well as its role within the overall DS portfolio. Include Marketing and Sales in your planning and engage with prospective customers in a way that completes our end-to-end promise.

  • Learn how to engage with prospect customers
  • Understand the role of 3DEXCITE within the DS portfolio
  • Understand the strategy of Marketing & Sales on 3DEXPERIENCE
  • Integrate 3DEXCITE into your overall account strategy

Are you wondering how 3DEXCITE extends value to what your customers are already doing? Thorsten will explain how our vision and strategy are an integral part of the 3DEXPERIENCE offering. See how you can communicate the portfolio and help customers transform the way they approach Marketing.

Let your product do the talking -
Accelerated Product Communication at AIRBUS HELICOPTERS

March 26th 8.30 am - 10.15 am Deep Dive @ the Theatre

edouard_lorin

LORIN Edouard

rau_tim

RAU Tim

This session will show how 3DEXCITE roles can add value by boosting product communication.
Using the AIRBUS HELICOPTER pipeline for technical documentation as an example you will learn how existing product data can be leveraged with the help of automated data preparation.

  • Understand the potential of 3DEXCITE roles in an Automated Data Prep pipeline
  • Understand key topics and stakeholder characteristics to look out for
  • Understand potential extension beyond Data Preparation

Join this session to see how 3DEXCITE roles can add value by boosting product storytelling. Using the AIRBUS HELICOPTER pipeline as an example for technical documentation, you will learn how to leverage existing product data using automated data preparation.

Spice up your Work Instructions -
Create Virtual Training Experiences with 3DEXCITE

March 26th 10.45 am - 12.30 pm Deep Dive @ the Theatre

edouard_lorin

LORIN Edouard

Based on work instructions defined in DELMIA, this session demonstrates how to use 3DEXCITE roles to create Virtual Training Experiences.

  • Learn to leverage the value of DELMIA work instructions
  • Recognize the potential for product contextualization and storytelling using 3DEXCITE
  • Understand VR capabilities in Creative Experience

Do you want to offer a highly adaptive, effective, and continuous learning model? Using a seamless integration with all 3DEXPERIENCE components, from design to realtime production, Edouard will show you how to leverage Delmia data in a Virtual training Experience.

nelson_chris

NELSON Christopher

Christopher Nelson brings over 15 years of technical knowledge, creative experience, and production leadership to 3DEXCITE.
He’s developed relationships with several Fortune 500 companies in High Tech, Aerospace, Apparel, and Automotive sectors.  His focus has ranged from delivering best-in-class interactive experiences to overseeing a team that produced over 2.5 million digital assets in 3 years.

thorsten_jansen

JANSEN Thorsten

Thorsten has been a business consultant since day one, and part of the 3DEXPERIENCE COE since it’s beginning.
Main focus: Understand the customer so we provide a sustainable solution to meet their long-term ambitions.
His experience encompasses customer interactions across industries; including IE, T&M, A&D, HighTech, Lifestyle, & CPGR
currently in the UK, Manchester (EURONORTH)

rau_tim

RAU Tim

Tim Rau has spent over 19 years immersed in the world of high-end 3D visualization, creating top-tier Sales and Marketing experiences for clients with cutting-edge technology. As a global director, Tim currently leads the 3DEXPERIENCE CoE TECH SALES organization at Dassault Systèmes, 3DEXCITE, in Munich, Germany. He brings an unparalleled level of dedication to every project, ensuring that clients have the right solutions they need to win the hearts and minds of today’s consumers.

edouard_lorin

LORIN Edouard

Edouard Lorin heads up Marketing & Sales Transformation as a Solution Architect: Senior Specialist within the 3DEXPERIENCE CoE TECH SALES organization. Before this, he worked in many roles (service, R&D, pre-sales), in different regions, including NAM, LATAM, EMEA. His expertise also crosses many industries, including Aerospace, Oil & Gas, Industrial Equipment, CPG). He joined 3DEXCITE Center of Excellence 2 years ago and digital transformation for clients on the 3DEXPERIENCE Platform.

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When? Tuesday, March 24th (08:30 AM) to Thursday, March 26th (05:15 PM)
Where? PARIS MARRIOTT RIVE GAUCHE HOTEL & CONFERENCE CENTER
17 Boulevard Saint-Jacques, 75014 Paris, France
Metro: Saint-Jacques OR Glacière (line 6)