First impressions matter. From dealerships to trade fairs and special events, vehicle manufacturers are constantly looking for fresh new ways to dazzle audiences. High-impact, scalable experiences that secure immediate customer buy-in make a lasting impression. A wide range of innovative technologies and techniques blur the line between reality and visual experience, including 2D and 3D projection mapping, AR, VR, MR, gamification and configurable solutions. These provide unlimited creative freedom to construct the intended image for a product, right from the moment of its debut.