Beautiful imagery, inspirational product movies and cool web-content are all standard Marketing campaign deliverables. But, when speaking about digital continuity and connected experiences, we’re speaking about an entirely different subject. Let’s say there’s a product configurator in your retail establishment where customers create their version of the perfect shoe, handbag, watch or car (insert industry specific product here). After perfecting details, they enter contact information and leave. The next visit to your brand website reveals an entirely new experience for them. Their personalized version of your product is pre-populated on the site. Now, sharing across social channels to crowd-source feedback is instant and fun. People who establish an emotional connection to a brand remain loyal advocates and active ambassadors. Here’s where it gets interesting. Because the content is visualized from CAD, it can be output for an immersive engagement. That same customer can download their experience (AR, VR, MR or 360 product video), pop it in a cardboard and get lost in a jaw-dropping, brand-centric world. Here, potential customers experience a tangible interaction with the product in different, exciting scenarios and environments. We can guarantee they’ll tell their friends.