Like a loud and proud rock band, the UP! experience then embarked on a 7 city tour, dubbed the Pop UP! City Tour. The tour was planned in cooperation with a prominent music brand, and introduced the UP! to guests throughout Germany in bold, new and exciting ways, just as VW intended.
The VR experience featured three styles of music and three environments. Each environment featured a different style of music, which further immersed guests in a vivid, new reality.