Opel Astra – Showcase


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European Car of the Year 2016

With its sleek lines and athletic sculpting the new Opel Astra’s looks are matched only by its performance. 3DEXCITE’s in-house creative department FLAVOR3D worked with Opel to highlight the Astra’s distinct personality by creating a series of still images that are used in a range of high-end print marketing material like the car’s main catalogue.

To capture an extra bold experience of the new Astra FLAVOR3D produced an interactive, configurable stunt movie of the vehicle for the International Motor Show 2015, in Frankfurt Germany. Using a touch screen visitors could change the Astra’s exterior, select from different rims, and bring their creation to life on a large Powerwall in stunning high-definition video.

Watch the configurable movie and view the images to see why 3DEXCITE and the new Opel Astra are the perfect match!