Lamborghini 72x Movie


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Inside Out Premiere

For the Geneva Motor Show launch of Lamborghini 72x, our team prepared something special. A movie focusing on the technical features of the car shown in an Alioscopy “Magic Box” with 3D without glasses. 8 cameras were involved in the setup, creating a highly convincing impression of the car and its elements. These include engine, transmission, LED-headlight, MagneRide suspension, 4WD, alu / carbon chassis, as well as active steering.