• AUDI Q7 Launch – Visual Event Experience

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    AUDI Q7 Launch - Visual Event Experience

    For the launch of the Audi Q7, 3DEXCITE delivered a visually stunning and innovative Visual Event Experience.
    Audi’s aim in creating the dynamic product staging for the Q7 was to showcase the luxury SUV in motion using cutting-edge technology for an impressive product experience. Dealers travelled from all over the world to the Audi Training Centre (ATC) in Munich, Germany to learn more about the vehicle.

    The scenes were created using 3DEXCITE DELTAGEN software. Three projection elements were needed to achieve the look and feel that Audi was looking for: floor, background and vehicle projection. For this project, 3DEXCITE teamed up with VENTUZ, who provided the technological platform for the staging. Dynamic and animated graphics were superimposed on the vehicle bringing it to life while the Q7 was in motion on stage.

    3DEXCITE delivered an amazing product experience for Audi that so far has been showcased about 100 times and in front of approximately 10,000 people worldwide. Take a look at the stunning installation to see why 3DEXCITE is the go-to-company for amazing product experiences!

    Automotive Brand Contest 2016
    German Design Award 2017
  • Mercedes GT – Out Of This World

    Mercedes GT Industrial warehouse with android

    Image Series for the Mercedes GT Product Launch

    FLAVOR3D by 3DEXCITE has produced a 15-image series and magazine cover exclusively for ramp and presents the new Mercedes-AMG GT as an object of supernatural desire.
    3DEXCITE was responsible for the 3D visualization of the aliens and the composition of individual images, as well as the entire series. It was the first time that real images of the sports car were subsequently retouched using 3DEXCITE technology and staged in the midst of aliens. The setting, with its atmosphere reminiscent of the science fiction blockbuster “Men in Black”, shows different angles of the vehicle and detailed photos of the interior.

    “Our goal was to present the Mercedes GT in a highly-realistic form but in a surreal setting, and thus create an out-of-this-world feeling for this luxury car,” says ramp Chief Editor Michael Köckritz. “As in earlier collaborations, we were again very impressed with the professionalism and creativity of the FLAVOR3D by 3DEXCITE team.”

    IDEA & CONCEPT
    Michael Köckritz & Mike Mandl

    TEXT
    Matthias Mederer

    PHOTOGRAPHY
    Steffen Jahn

    PRODUCTION
    FLAVOR3D

    Mercedes GT Industrial warehouse MiB and aliens
    Mercedes GT Industrial warehouse inspected by alien
    Mercedes GT Industrial warehouse front view top
    Mercedes GT Industrial warehouse front view

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