Facebook & Instagram SPARK AR activation
Opel Automotive challenged 3DEXCITE to bring the new Mokka closer to consumers by showcasing elements of the new vehicle’s technological leadership with flair. The brand wanted an easily accessible augmented reality (AR) 3DEXPERIENCE for its two largest social media platforms – Facebook & Instagram.
The 3DEXCITE SOLUTION
The ask was to introduce the new Mokka on the social platforms with an AR filter, allowing users to place a life-sized, photoreal representation of the vehicle wherever they desired; to snap it, add filters, emojis & stickers and share with the world. Using the proprietary Spark AR platform from Facebook as an authoring tool, we converted the 3D Master Model into a tiny package with loads of fun.
This AR filter 3DEXPERIENCE represents the first in many planned with more features & storytelling elements to be added in future versions paving the way for even more in-depth audience engagement. It has never been easier to bring great 3D realtime experiences to the masses, and the Mokka AR filter successfully proves that 3DEXCITE is perpetually innovating and pushing the envelope for innovative brands.