For the Citroën Ami – 100% ëlectric – a new urban electric vehicle from Citroën – 3DEXCITE was tasked to develop a WebGL experience: Since the car is targeted at young people (in France, it is legal to drive it from age 14), a mobile experience was a must-have, hence the use of native WebGL.
Citroën is taking a strategic approach to launching Ami. It’s only sold through an e-commerce website and a few selected dealers & Fnac and Darty stores revealing Ami in its pop up. This also marks a first for PSA in selling a vehicle outside of a layer-based website using a real-time 3D model complete with exterior and interior renderings. Thanks to a close relationship between PSA & 3DEXCITE, the project was a fast-paced and successful collaboration.
**note: The Ami commercial model was derived from the Citroën electric concept car the AMI-One (which is not commercially available).