3DEXCITE is the Commercial Innovation brand, dedicated to placing consumers at the heart of every experience. We deliver solutions that empower businesses to transform their digital content, enhancing product experiences and boosting brand success in the digital landscape.

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Hyundai Ioniq5

Focus on the essential - surreal but real.

The Ioniq 5 marks the exciting debut of Hyundai’s new, all-electric Ioniq sub-brand. This first-of-a-kind SUV series required stunning visuals to kickstart the global launch.

Our mandate was “Focus on the essential; surreal but real.” As the sole creative agency involved, 3DEXCITE worked directly with Hyundai to bring their vision to life without compromise, allowing for late-stage revisions to the imagery as the SUV design developed.

Great photos, I believe those are the best photos from Hyundai product so far. Well done.

Luc Donckerwolke
Chief Creative Officer of Hyundai Motor Group

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