HD trade fair film
SAMP cabling machinery
In order to present its new wire and cable winding equipment at tradeshows in a sophisticated and immediately comprehensible way, SAMP commissioned 3DEXCITE with the production of a High-Def film in small format. Using CAD construction data, we created highly realistic visualizations that enabled the machinery to appear in eight animated sequences as if by magic. The film, set in a clinical environment, highlights the most important functions, explains them in brief text insertions and provides a flawless overview of the machinery.