Redefining web configurator experience

3DEXCITE provides bold content for Audi of America and Audi AG

Audi AG and Audi of America wanted to break away from the traditional front-side-and-back way of presenting cars in car configurators and give users a fresh, dynamic tool, where interaction with the product would be driven by emotions. 3DEXCITE worked closely with the advertising agencies AKQA & Razorfish to produce over 1,000 layers per model – all rendered in 3DEXCITE DELTAGEN - achieving high-end visuals for the entire US and German ranges and their corresponding specifications. Shortly after a successful launch in the US, a full-range rollout also took place in the German market.

Audi AG´s Project Manager Oliver Kihn points out that “As a long-standing supplier of content for Audi – including work on Audi City – we knew 3DEXCITE would be the right partner to translate that ethos of innovation to our web configuration tool. If you look at the end result, you are instantly impressed by the visual quality and the attention to detail. It is as if you were almost standing on a showroom floor, with the cars positioned directly in front of your own eyes.”

To explore the new online car configurators, please go to and

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