DS Virtual Vision
High-Impact Virtual Reality Experiences for Events/Motor shows
Utilizing an HTC Vive headset for an immersive, virtual reality experience, and requiring a minimal physical footprint, the “DS Virtual Vision” allows visitors to interact with a digital model of the DS 3, DS 3 Cabrio, DS 4 and DS 4 Crossback in stunning 3D.
In this experience, the user is immersed in a photo-real, virtual environment that places them in control and allows for full-customization of the vehicles. They can choose from product correct interior/exterior material & trim levels, roof & body colors, and available wheel options to configure the car to their liking.
The “DS Virtual Vision”, part of 3DEXCITE’s Virtual Garage industry solution experience, embodies an engaging campaign that embraces consumer preference, while providing a memorable brand experience.