Out of this world
Production of image series for the Mercedes GT product launch in ramp magazine
FLAVOR3D by 3DEXCITE has produced a 15-image series and magazine cover exclusively for ramp and presents the new Mercedes-AMG GT as an object of supernatural desire.
3DEXCITE was responsible for the 3D visualization of the aliens and the composition of individual images, as well as the entire series. It was the first time that real images of the sports car were subsequently retouched using 3DEXCITE technology and staged in the midst of aliens. The setting, with its atmosphere reminiscent of the science fiction blockbuster "Men in Black", shows different angles of the vehicle and detailed photos of the interior.
"Our goal was to present the Mercedes GT in a highly-realistic form but in a surreal setting, and thus create an out-of-this-world feeling for this luxury car," says ramp Chief Editor Michael Köckritz. "As in earlier collaborations, we were again very impressed with the professionalism and creativity of the FLAVOR3D by 3DEXCITE team."
IDEA & CONCEPT : Michael Köckritz & Mike Mandl
TEXT: Matthias Mederer
PHOTOGRAPHY: Steffen Jahn