Opel & Vauxhall Corsa E Visualizer and Configurator

3DEXCITE - Preview Opel Corsa KeyVisual

Enhancing the product configuration experience on desktop and mobile

For the launch of the new Corsa E, Opel aimed for a new benchmark in terms of customization, visual appearance, performance and interactivity for its website. The task was to leverage the emotional product experience and to include mobile devices. 3DEXCITE provided the content and the visualizer as one technical solution for all markets. The visualizer concept focuses on an intuitive user interface from where the user can directly go to the configurator without losing his/her configuration.

Results: The dwell time on the product page increased from 1:09 min. to 2:02 min. 34% of all users of the visualizer went to the configurator as a next step.

Customer:   Adam Opel AG
  (Thomas Bernd, Sandra Cameron, Ralf Hess)
Technical partners:    MRM//McCann (UI) and Sevenval (Mobile)
Project Management &
UX Direction/Mobile: 
  Thomas Bernd, Adam Opel AG
Overall Responsibility:    Sandra Cameron, Adam Opel AG
Project Management
Desktop: 
  Ralf Hess

 

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