Online configurator with video game experience
Opel ADAM & YOU app
3DEXCITE developed the ADAM & YOU configurator app in the style of a video game for the launch of the new Opel ADAM in some 35 European countries. Created in collaboration with Sevenval, g-p-u-n-k, and Bram van der Poel, ADAM & YOU is initially available for the iPad in 7 languages, it offers users virtual test drives, which support the configuration and decision-making process. The result can be shared and discussed with friends via various social media channels.
“The app enlivens the configuration process by adding the fun of a computer game, thereby supporting the customer's purchase decision process. In developing the app we were able to rely entirely on the resourcefulness, high-quality implementation and technological expertise of our longstanding partner 3DEXCITE," said Annette Elberskirch, CRM Digital Manager at Opel.