“My Toyota” television commercial in CGI
3DEXCITE personalizes “My Toyota” television commercials
In a competitive bid with other agencies, 3DEXCITE won the opportunity to produce a television commercial for Toyota Motors Europe for two car models: Auris and Verso. 3DEXCITE’s compelling storyboard and CGI expertise allowed quick and easy customization of the television commercials. Each car was tracked so it could be replaced with other car data that was rendered in the film. This permitted maximum flexibility for each commercial to be personalized with different car models in different markets.