Highly dynamic Product Film

Lotus Elan

The exceptionally dynamic product film, consisting of real and computer-generated scenes created by RTT, consisted of two interlocking components. In the vast expanse of a desert landscape, the racy sport car’s concentrated power is conveyed in a series of exhilarating images. The second scene highlights the vehicle navigating through a large city in an evening atmosphere. Through the vehicle’s superb handling, the viewer's focus is shifted to the Elan’s modern design. The concluding animation features the Lotus signet combined with an acoustic logo, injecting energy into the brand.

More References