Enhancing product experience

ALPINA enriches product experience through 3DEXCITE point-of-sale solutions

Following the deployment of the touchscreen configurator at the IAA in September 2013 and at the Tokyo Motor Show in November 2013, the trade fair configurator has been expanded by 3DEXCITE with photo-realistic 3D content in order to support ALPINA in the debut of its new BMW ALPINA B4 Bi-Turbo Convertible and B4 Bi-Turbo Coupé at Geneva Motor Show 2014.

Andreas Bovensiepen, ALPINA Managing Director, explains the decision to showcase the company's product portfolio through a 3D visualization solution: "Because of our close ties to BMW, we had already been observing for quite some time how 3DEXCITE supports BMW in its projects. We are won over by the many options that high-end 3D visualization offers. 3DEXCITE convinced us with their thought through and flexible application, that supports animations, while ensuring easy integration of new model releases. Our aim is now to further expand existing models and to roll out the application at selected dealers."

To explore the ALPINA online car configurator, please go to www.alpina-configurator.de.

More References