Creatively illustrated

3DEXCITE - Preview BMW Project I

BMW Project i press movie

When BMW’s chief designer Adrian van Hooydonk faced the press to introduce ‘Project i’, his presentation began with a film that creatively illustrated the innovative spirit of BMW’s new electric vehicle brand. Fluently animated, bright blue strips emphasize the futuristic lines of the bodywork. Using sketches and stylized 3D models that merge into the white surroundings, this film created by 3DEXCITE reveals just enough of the design to make BMW’s unmistakable signature visible.

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