Augmented Reality launch

Enhanced presentation of new Dongfeng Nissan model

For the Guangzhou, China launch of Dongfeng Nissan’s new Teana, 3DEXCITE developed a spectacular Augmented Reality (AR)-based presentation that offered the public a detailed, scaled product experience in a hitherto unknown form and quality. During the unveiling, a virtual image of the Teana was projected onto the stage and orchestrated interactively with AR in front of the public’s eyes. This was made possible by tracking the presenter´s on-stage movements in realtime and combining the information with scenes produced in 3DEXCITE DeltaGen.

“A conventional product presentation is no longer enough to communicate all core messages and USPs of a product in an emotionally-charged, memorable way. That’s why we joined forces with 3DEXCITE and used AR technology for the first time at a launch presentation. The results exceeded our wildest dreams,” said Jason Yang, Vice President Sales & Marketing, Dongfeng Nissan Passenger Vehicle Company.

More References