3DEXCITE supports the 3D experience at Audi City
As a long-term strategic technology and consulting partner, 3DEXCITE has contributed its broadly based market and process knowhow to “Audi City”, the new metropolitan store concept of the carmaker with the distinctive four rings. 3DEXCITE was involved from the very beginning in the technical and creative planning through to implementation in order to provide Audi customers an interactive product experience in 3D. “In strategic brand development, interactive content today is state-of-the-art at the point of sale. We are now in the position to show our clients through 3D visualization various possible combinations that enhance the product experience, "says Hans Thurner, Director Brand Innovations, AUDI AG.
For the launch of the first Audi City in London, 3DEXCITE was also commissioned among other things with the production of the respective teaser movie which transmits the emotional experience of an English Grenadier Guard visiting the digital showroom for the first time. In January 2013, the second Audi City had its grand opening in Beijing.