How 3D visualization enables profitable cabin personalization

Current engineering methods for cabin personalization and customization are commonly economically unviable and it is increasingly difficult to differentiate one´s product from competition. How can commercial and business jet original equipment manufacturers (OEM), completion centers, suppliers and airlines win the hearts of their consumers and do so profitably?
The industry solution Passenger Experience allows you to:

  • Profitably deliver custom or personalized cabin interiors by automating engineering, manufacturing and certification processes while providing realistic visual assets for use by engineering, sales, marketing and training.
  • Differentiate in a highly competitive market by personalizing the customer buying process using high-end visualization to increase customer alignment and intimacy throughout the cabin completion process.
  • Secure consumer buy-in by providing a personalized marketing experience. Use existing visuals assets from engineering to produce attractive, dynamic content and campaigns targeting specific companies and individuals.

From cabin and product configuration through to virtual cabin validation, better manage customer expectations to accelerate sales and reduce the number of engineering changes. Increase training efficiency and minimize time out of the field of cabin crews and aircraft on the ground by using three different forms of training and visualization content including web-based courseware, interactive game-based training and fully immersive 3D visualization.


Get in contact with our industry specialists to find out more.

Configure Passenger Environment

3DEXCITE - Aerospace - Configure Passenger Environment

Enjoy flexible cabin configuration

High-end 3D visualization solutions allow designers, engineers, cabin crew, as well as potential passengers to define cabin layouts and configure variants, well before the first physical prototype becomes available. Enjoy a detailed exploration of the cabin, including the evaluation of cabin features from any angle, under any lighting condition and in alternate environments to assess and validate shape, function, reflection, materials, color, trim, and comfort. Materials can be defined and matched in real-time and in highest visual quality, resulting in instant customer feedback.  Decision makers can be involved from anywhere and given remote access. As there is no physical prototype and the visualization content does not include construction data, intellectual property is protected.

Confirm Passenger Comfort

3DEXCITE - Aerospace - Confirm Passenger Comfort

Experience efficient virtual cabin validation

Experience a completed cabin long before it is built. A full-scale immersive setup, enriched with physical elements, delivers a lifelike and flexible cabin experience for designers, decision-makers and passengers. Using tracking devices, scenes can be controlled with an easy-to-use, immersive user interface; users can visualize designs from any angle. Validate passenger visibility, viewpoints, view shadows, personal space and peripherals. Reach informed decisions regarding head and legroom, as well as stowage reachability. Additionally, this innovative solution enables the in-context visualization of Human Machine Interfaces (HMIs), permitting convenient validation of their positioning, usability, layout and design, while allowing users to stream any HMI content into virtual scenes and products.

Prepare for Passenger Boarding

3DEXCITE - Aerospace - Prepare for Passenger Boarding

Streamline crew training and cabin familiarization

Boost cabin crew and staff competencies faster and more cost-effectively with the help of web-based courseware, interactive game-based training, and immersive 3D visualization. Companies can select from different channels and modules or implement the complete training system, giving them full control over skill level and scenarios. This solution allows students to learn at their own pace, in a safe environment, and adopt a learning style that best suits them. Additionally, eliminating the need for a physical product in all except the last stages of training dramatically reduces the overall cost of training. Accelerate the training process with a solution that is hazard-free, quick to deploy and easily updated for different product configurations and perform training regardless of trainer availability, material complexity and other variable factors.

Plan for Passenger Journey

3DEXCITE - Aerospace - Plan for Passenger Journey

Promote outstanding in-flight experience

Create extraordinary marketing materials for all passenger touch points – from online booking at home to outdoor advertising, airport services and in-flight experience. With 3D data, global marketing teams are now only a mouse click away from stunning images and videos of cabin interiors and exteriors. Since high-end visual assets can also be created long before the cabin is built, this solution is perfect not only for promoting an existing fleet, but also for show-stopping, high profile launches of new cabin designs. Digital technology eliminates the need for real photo shoots and costly film sets. Even better: using digital image content can be quickly adapted for a wide range of marketing purposes and the ever-increasing number of digital channels and devices, including personalized brochures and advertisements.